Name
*
First Name
Last Name
Email
*
Address
*
Address 1
Address 2
City
State/Province
Zip/Postal Code
Country
Phone
*
(###)
###
####
What year was your company established?
Is this a new design or a re-design?
*
New Design
Re-Design
If re-design, tell me the reason behind the re-design please!
Design Deadline Date
*
MM
DD
YYYY
Is your design deadline flexible?
*
Yes
No
Do you want to see your tag line in the design?
Yes
No
Not Applicable
What products or services does your business offer?
*
Who is your ideal client/target audience?
*
Try and be specific. Are they a certain age or demographic? What adjectives best describe them? Where do they shop? etc.
How do people currently learn about your product or service?
*
Who are some of your competitors? How do you differ from them?
*
What is the overall message you wish to portray with your brand?
*
What should people feel when they see or think of your brand?
Give me 5 individual descriptive words that reflect your brand.
*
Ex: masculine, brave, modern, simplistic, etc. These words cultivate the emotion consumers experience when interacting with your brand.
Where will the design be used?
*
Ex: social media, website, google ads, billboard, business card, etc.
Please provide 2-3 website links with examples of brands you love!
Tell me why too! Are they fun, sophisticated, whimsical? Think in terms of your business, and not just your personal style.
Values: What are the beliefs that you, as a business, stand for?
When conducting your business, what do you consider most important? Start with terms like "passion", "integrity", or "quality" and elaborate. Choose terms that express the core foundation of your business.
Mission: How will you achieve your business goals?
*
Think in terms of today.
Vision: Where do you envision your business in the future?
What are your ultimate brand goals?
Purpose: What is the reason, cause, or belief that drives your business?
Think big picture.
Anything else you'd like me to know? Any other questions, concerns, info, etc. please list them here.
